Product
Features
Capabilities at a glance. Scale by tier, not by rows or named users.
What you get with EntiHub
EntiHub combines modeling, data operations, governance, and integrations in one practical MDM workflow.
| Capability area | Core value | Typical tier |
| Modeling | YAML-first entity definitions with validation and controlled deploy lifecycle | All tiers |
| Data operations | UI/API/Import workflows with quality checks and batch safety | Core in all tiers; advanced in Pro+/Enterprise |
| Governance | Approvals, RBAC permissions, audit, and stewardship controls | Pro+ and Enterprise |
| Integrations | REST API, webhooks, data loads, and SQL consumption patterns | REST in all tiers; advanced in Enterprise |
| Automation | CLI-friendly operations for CI/CD and AI-assisted workflows | All tiers (depth by tier) |
Build and model
- YAML model editor in-app for entities, columns, references, validations, and views.
- Deploy lifecycle: initial deploy, preview redeploy, archive/migrate, deployment history.
- Template catalog: install common entities quickly with configurable defaults.
- Database support: SQL Server/Fabric, PostgreSQL, Oracle, and MySQL (details).
Govern and control
- Approvals and history Pro+: approve/reject changes by row or batch, optional historization.
- Permissions: domain/entity-scoped rights (read/write/approve/admin) with Entra roles.
- Audit visibility Enterprise: queryable audit events for who changed what and when.
- Admin controls: API keys, role management, and YAML import/export for governance artifacts.
Integrate and deliver
- REST API with OpenAPI and stable error contracts.
- Webhooks Enterprise for event-driven propagation.
- Change log API Enterprise for incremental sync.
- Data Loads Enterprise: SQL-driven source-to-entity ingest with preview, merge upsert, and run-level diagnostics (details).
- Consumption views and permission-aware search for downstream apps and BI.
- Packages Enterprise to promote entities/config between environments.
Data operations
- Master data operations: filter/sort/paging, create/update/delete/restore, reference helpers.
- Bulk workflows Pro+: CSV/JSON/XLSX import/export with preview-before-execute safety.
- Advanced operations Enterprise: bulk update/delete expressions, saved filters, time travel.
- Data Loads Enterprise: SQL-driven source-to-entity upserts with load traceability (details).
Platform operations
- CLI and runtime: health endpoints, automation-ready CLI, Windows/Linux distribution.
- Release operations: package-based promotion Enterprise and environment-safe deployment workflows.
- Operational governance: API keys, role management, and admin tooling for controlled runtime access.
Security and compliance
- Hardened defaults: security headers, authentication modes, and API rate limiting.
- Data protection: restriction-tag masking in views/exports unless explicit permission is granted.
- Safe execution patterns: parameterized SQL, bounded regex execution, ZIP path safety checks.
- Webhook controls: URL policy modes with audit-friendly blocked-call logging.